Spring is finally in full swing, and while many are spending time sprucing up their homes with some serious spring cleaning, you can hone in on ramping up your SEO strategies and give your website a boost.
SEO is a great way to get your site to rank in the major search engines organically without having to dish out a lot of money for paid advertising. But like digital electronics, certain SEO tactics can become obsolete after a while, or least less effective than they may have been before.
As such, it might be time to revisit your SEO strategies to make sure whatever you’re doing is working for your website. Consider implementing any one – or all – of these springtime SEO tips.
- Target the Right Keywords
While some things may have changed with SEO over the years, keyword research hasn’t. Successful link building, content marketing, and on-page SEO depends largely on the right keywords.
Keywords will have a direct impact on your site’s visibility and relevance. Choosing ones that indicate that the searcher is considering buying something is even better.
- Ensure Fast Site Seed
If your website takes a long time to load, not only will that turn off users and limit user experience, but it could also have your site dinged by Google and other search engines. That’s because search engines have changed their algorithms over the recent past to favour sites with fast load times while penalising websites that take forever to load.
- Make Your Site Mobile-Friendly
Another way that Google either rewards – or penalises – a website is whether or not it’s mobile-friendly. That means that your site needs to be optimised for mobile devices.
This will both help you in the eyes of the search engines and will boost user experience. Plus, considering the fact that about half of consumers do their shopping on mobile e-commerce platforms, it makes sense to ensure your site is mobile friendly.
- Focus on Quality Links
Back in the day, SEO was all about who had the most backlinks. But these days, you’re better off focusing on quality over quantity. That means that a handful of high-quality links is probably a lot better than hundreds of poor-quality links. In fact, poor-quality links could actually be a deterrent for your website.
- Don’t Forget the Sitemap
Websites that have a sitemap make it easier for Google to crawl, find, and rank their pages. Sitemaps also alert search engines when any changes have been made to pages.
Do you need more help giving your website a boost in the search engine rankings? We can help. If you require any guidance or support with your SEO campaign, get in touch with Effective Internet where our experts are on standby and would be happy to help.