How artificial intelligence is affecting SEO

The current and potential applications of artificial intelligence (AI) has been one of the hottest topics throughout 2018 and the conversation is only just getting started. While AI can and will influence most fields, it is especially relevant to the business and technology sectors where it is already changing the game.

The introduction of AI to search engine optimisation (SEO) processes is bringing more automation, greatly enhanced data analysis and highly personalised search engine experiences for clients and customers.

AI is Transforming Digital Marketing

The advent of machine learning is leading to ever-improving search engine algorithms which will ultimately dictate the SEO strategies for all kinds of businesses from the smallest niche markets to the largest global conglomerates.

In addition, AI that “learns” from increasing amounts of data will lead to much more personalised SEO experiences. For example, AI will better understand short, generic or ambiguous search terms according to the data previously provided by the person searching the term. By doing this, the results of a search will be more relevant to each individual’s purposes.

Machine Learning to Improve Data Analytics

The increasing amount of AI automation will also make the SEO strategist’s job a lot easier by making tasks such as data analysis and report compiling much quicker.

SEO strategies will thus be easier to develop as the AI gives businesses a much deeper understanding of their customers and their SEO habits.

Businesses Can Improve SEO with AI

To take advantage of AI, businesses must ensure that absolutely everything on their websites is fully optimised for SEO, including all text, images, videos and even audio clips.

It will be also advisable for web pages seeking to rank high in search results to reduce file sizes to quicken the AI’s search while optimising the number of relevant tags and keywords present for it to find.

If you would like to learn more about how AI can improve the SEO results of your business, get in touch with Effective Internet and their team of digital and social media marketing experts.

Comments (4)

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