This year Google is making SSL certificates a must.
This means that if your web address starts with http:// (and not https://), then you will need to make some changes.
If you don’t, then your website will be penalised by Google. Here we look at exactly what an SSL certificate is and does your site need one?
What Is An SSL Certificate?
An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. An SSL certificate contains the following information: The certificate holder’s name The certificate’s serial number and expiration date A copy of the certificate holder’s public key The digital signature of the certificate-issuing authority
How Does SSL Work?
An SSL certificate serves as an electronic passport that establishes online credentials when doing business on the Web. The digital certificate is used to establish a secure connection when an internet user attempts to send confidential information to a web server. This happens without interrupting the shopping or browsing experience. An SSL works to protect valuable information passed between the two parties. As of July 2018, Google Chrome will be marking a website as “Not Secure” if it is not protected with an SSL certificate. It’s all a part of making the global web more secure. However, it is even more important if you collect data or accept payments.
Accept Payment Securely
If you accept major credit cards online you’ll likely need a merchant account, and most of them will require you to use an SSL certificate. This is so that customers are not at risk of having their credit card information stolen while shopping on your site. Some online stores come with a built-in secure payment system. In these cases, a third party handles the credit cards or provides another method of paying online. If this applies, it’s possible that your small business might not need the added protection of an SSL for your checkout page.
Protect Password Logins
If you have any pages on your website that are password protected, you should definitely consider adding as SSL certificate. This includes WordPress sites or other database-driven sites with a login page for the administrator.
Secure All Web Forms
If you are collecting even the most basic information such as names and email addresses, chances are your clients do not want that information leaked. Without an SSL certificate, some types of forms can be intercepted. Non HTTPS websites will undoubtedly be exposed to the risk of lost search rankings and overall, less traffic. If you have any questions concerning SSL certificates, or if you’re unsure whether you should have one, please get in touch with the Effective Internet team.