If you thought search engine optimisation (SEO) was just for digital companies, retailers and larger firms with an online presence, then think again.
On the contrary, service-based businesses, such as plumbers, electricians, painter and decorators, gardeners and mobile hairdressers, can significantly benefit from an SEO campaign.
Put simply, if a customer wants to find the likes of a plumber, electrician and gardener, instead of pawing through the Yellow Pages, they go online and do a quick Google search in their local area.
Those service businesses that aren’t featured online consequently miss out on the trove of business that could have been passed their way through customers searching for their services online.
Subsequently, service businesses need to have a website or, at the very least, be listed on tradesmen and other industry listing sites, such as Yell.com and MyBuilder.com, so they can be found online.
That said, the age-old internet saying, “If you’re not on the front page of Google you may as well not exist”, still bares infinite truth today.
For service business to be picked up by prospective customers online they need to implement SEO, so they rank in a high position on the search engines.
High rankings can be achieved by employing the following strategies:
- Optimise your website with quality but simple content that relates to your business
- Add services pages with keywords related to your services and local area
- Regularly refresh content so it’s picked up by the search engines
- Add landing pages with call to actions that encourage prospective customers to take action
- Start a social media campaign so prospective customers can find you on social media
Google Maps
Another vital strategy for local service-based businesses is to utilise Google Maps, which is one of the key revenue drivers for the likes of plumbers and electricians.
Ensure your business can be found by those searching for your services in your local area by setting up a local Google My Business profile with quality images and an effective, concise, and simple description that contains the right keywords.
Once you are present on Google Maps, do the same for Apple Maps and Bing.
If you need advice, support or assistance in starting and delivering a high-quality SEO campaign for your service-based business, get in touch.
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