We’ve come across too many companies that have tried to “do SEO” by stuffing their website full of keywords and adding their URL to every directory they can find. What’s worse is that some companies have even paid for someone else to do this for them. If you need SEO help, you’ve come to the right place.
It’s true that utilising keywords and building quality inbound links does help with SEO but there’s far more to it than just these two things.
You need to start with your website itself. The technology may be limiting. You may have software that is preventing a Googlebot from crawling your site which will result in pages not being indexed correctly. Pages that are not optimised for mobile will also have problems getting ranked as Google favours mobile-friendly sites.
Meta Data, Rich Snippets, Schema Markup & Structured Data
Your ability to make changes will depend on how your website has been built. Most new websites give you the ability to edit your Meta data but if you don’t understand how to optimise these things then it’s better to leave it to an expert.
Linking your pages with anchor text helps Google with indexing your site but it is also good for readers. It makes your site easier to navigate and directs them to the information they want. The longer visitors spend on your site the better it is for SEO.
Original content such as blog posts, videos, podcasts and images all help with SEO. Google likes sites that regularly add new content as it shows they are active as well as relevant. New content also brings visitors back to your site. It’s great for sharing so it improves your social media presence and it can help you earn backlinks from other sites naturally.
Getting listed on Google Maps and signing up to Google my Business improves local SEO. Google+ is effective as you can you get clients to leave reviews. Paid products such as Google AdWords and Google AdSense are also very useful if used correctly.
Understanding Google Analytics is important. Where is your traffic coming from? How long are people staying on your site? Which pages have the highest bounce rate? Being able to interpret this data can help you focus your SEO efforts more effectively.
Creating quality landing pages and optimising them for specific search terms will help you get found for specific services. They are a very effective tool for improving SEO but they need to be correctly optimised.
Google likes sites where customers can leave reviews. Reviews are unique content and are useful for visitors. Anyone leaving a review will probably be using similar language to those searching for your site so they can also be good for containing long-tailed keywords.
Back to keywords and backlinks
Keywords and backlinks are important for SEO but using them wrong can be detrimental. Google doesn’t take kindly to people trying to cheat the system. Keywords should be used carefully and backlinks should be from quality sites.
Keyword stuffing is counterproductive. Google is very clever and can tell straight away what you’re trying to do. Aside from this, copy stuffed full of keywords sounds unnatural and will put readers off. Losing the reader means losing the sale.
You should research keywords thoroughly and use them throughout your copy, image tags, title tags, Meta descriptions and landing pages. That doesn’t mean sticking your keywords in every place you can; it means using them effectively. SEO experts know how to do this the right way.
Backlinks from porn sites, spam sites, link farms and questionable directories are damaging. Google does not reward sites that build links in this way and in many cases, they penalise sites that do.
Having great content on your site can help you earn quality backlinks naturally. Guest blogging can help too if done right. There are other ways to do link building effectively but it involves research and patience. Unless you have time to dedicate to this you should really leave it to an SEO expert.
Why work with an SEO company
Google constantly changes algorithms, policies and software. There are always advancements in technology, SEO developments and changes in the way websites work. Keeping up to date with SEO news and then utilising that knowledge is a full-time job.
Outsourcing SEO help to a reputable company like Effective Internet can save you time and make you money. We understand how to bring the right visitors to your site and how to convert them.
We appreciate that many businesses are cautious when it comes to spending money on SEO. If you work with us, we use plain English to explain exactly what we are doing. Plus, we measure success in terms that are easy to understand; increased leads, increased enquiries and increased sales. You’ll be able to see the results for yourself.
If you’d like an SEO strategy that actually gets results then arrange a no-obligation discussion with one of our experts. We only work with one client per industry so you’ll never experience a conflict of interest. If you want your website to work for you, then work with us. Contact us now to find out more.