In our monthly round up, we look back at the month of March and summarise what’s new in the world of digital marketing.
Social media can complement your SEO
These days it’s expected that big brands will have social media accounts. But customers are now expecting small businesses to have social media accounts as well. Not only does social media make it easier for consumers to engage with their favourite brands but it helps with SEO too. Here we look at how SEO and social media are connected.
Good quality followers are key
Constantly building on your social media presence, encouraging users to follow your page for discounts or competitions and generally offering good content will result in an increased following. This can then lead to increased traffic to your site.
External link building
The greater number of followers you have, the greater the potential for shares. The more shares on social media, the more opportunities people have to see your content and link to it. Always link back to your website when posting on social media. If you create high-quality content that gains traction, both consumers and other websites will reference your link, which greatly helps your SEO.
Try to avoid obvious promotion and overly salesy post. Instead, ensure that everything you post reflects the company’s mission and core values. Make a plan and a mission statement with three to four core values and relate all posts back to your plan.
Search engines react to how well you’re connecting with the local community online. Always update your accounts if you get involved in a local event and share local business connections. You can always seek out local guest blog opportunities to create extra links between businesses.
Never underestimate the power of a good website
This month Marketing Week has highlighted the importance of a good website, here are the key points from their article.
Try not to get distracted by shiny new things
Exciting new digital technology comes with lots of hype. Be careful not to get sucked in, just because it’s new and exciting doesn’t mean it will work for your brand. Remember to think carefully about the benefits before investing in new technology.
Meet user needs
In the past marketers and designers have been creative with website structure. But bear in mind the customer journey and make it as simple as possible for them to find what they are looking for. People are becoming lazier thanks to 1 click ordering and simple scrolling through social media feeds. Make sure the call to action is clear so users know what the end goal is.
Focus on Information Architecture (IA)
IA is the art of labelling and organising websites, intranets, online communities and software to support usability and findability. Avoid poor labelling of menu options, inconsistency and multiple types of navigation. Begin with finding out what tasks users are trying to achieve, assigning relative levels of importance and placing them within a hierarchy.
The main point we have taken away from this article is to keep your website simple and user friendly with a clear call to action. Get the structure right before the design process to ensure your website is fit for purpose.
If you have any questions about any topics covered in our March round up, please do not hesitate to get in touch with the Effective Internet team.