Research shows that 46.1% of internet users decide on the credibility of a site by its design. 63% of visitors are more likely to stay on a website that is aesthetically pleasing compared to a dull and uninspiring site.
The moral of the story – website design is a vital component in influencing digital conversion.
If you want to revitalise or redesign your website, or perhaps create a new one altogether, take a look at the following website design techniques that convert into paying customers.
Use high-quality images
Putting high-quality images on your website will help it stand out and be more aesthetically appealing to visitors. Rather than opting for generic images that umpteen other sites in your industry are using, choose unique photos, designed to draw in visitors and ensure your site gets more views.
Make the site mobile responsive
Making a site responsive across all devices is one of the most effective ways to boost your conversion rates, as more and more people are searching for products and buying items from mobile phones and tablets.
One design trick to make your site mobile responsive is to ensure the site is completely navigable with one thumb. Another is to keep the design clean and simple, as too many “bells and whistles” on a site can hamper its ability to load quickly, particularly on small devices, thereby running the risk of users becoming frustrated and navigating away from your site.
Colour scheme consistency
The colours used on a website can have a direct correlation with conversation rates. Using too many different colours on a site can make it appear as “fussy” and negatively impact conversions. The general rule of thumb is to use three principle colours and keep them consistent throughout the whole website.
If you need help creating a visually appealing website that’s in-line with your brand and is designed to convert, get in touch with Effective Internet, specialists in designing compelling websites that convert into paying customers.