Since the dawn of the modern internet, being featured on the first page of the search engines has been a leading priority for any type of online content.
The age-old saying that “If you’re not at the top of Google, you may as well not exist,” still bares truth today.
Search Engine Optimisation (SEO) has long been a tried and tested method of getting businesses to rank well on the search engines, providing you get it right, as SEO mistakes can have an adverse effect on rankings.
Avoid making errors with your SEO campaign by taking a look at these top four SEO mistakes.
Mistake 1 – Ignoring website speed
With more than 40% of internet users abandoning a site due to slow loading speeds, it stands to reason that website speed is one of the key performance factors that the search engines base rankings on.
Consequently, it’s important you prioritise your site speed and test the speed of your pages by using the likes of Google’s PageSpeed Insights.
Mistake 2 – Neglecting onsite SEO
Another common SEO mistake involves marketers failing to pay attention to onsite SEO. Onsite SEO refers to making sites easier for the search engines to crawl by having an understanding of the content and structure of the site.
Concentrating on technical aspects such as page titles, meta descriptions, H1 tags and descriptive URLs, will make your website more crawlable by the search engines and could help it rank higher.
Mistake 3 – Keyword overload
Keywords are a vital component of SEO as they are what helps people find your site based on the words they enter into the search engines. However, Google has long frowned at the practice of overloading a site with keywords in a bid to boost rankings.
Instead, Google prioritises website with quality content that isn’t overloaded with keywords, so it doesn’t appear spammy.
Mistake 4 – Failing to make a site mobile friendly
In 2016, mobile internet usage surpassed PC usage for the first time. With more and more of us surfing the World Wide Web from mobile devices, it’s more important than ever that sites are mobile friendly.
The mobile-friendliness of a website is a key factor in rankings, with Google clearly stating its intention to prioritise sites that follow mobile-first indexing, the mobile version of website indexing and rankings.
If you need some assistance in making SEO work at its optimum for your business, get in touch with Effective Internet, specialists in implementing, managing and maintaining an effective SEO strategy.