Google Ads, the online advertising platform developed by Google whereby advertisers pay to display short ads, product listings, service offerings, video content and more within the Google ad network, is one of the biggest success stories in the history of digital tech.
Google Ads’ prolific success is largely due to the fact it is one of the most cost-effective advertising methods available to businesses of all industries and sizes – providing they get Google Ad campaigns right.
If you’re thinking about starting a Google Ads campaign take a look at the following tips on how to nurture success.
Know your target audience
Before embarking on a Google Ads campaign, you will need to have researched and fully understand your target audience. This is because, for Google Ads to be effective, they need to reach the right audience.
You can use the AdWords platform to research what types of sites your target audience spends time on and what style of language do such sites use.
Create targeted landing pages for each ad
Instead of directing traffic from Google Ads to your homepage (which many companies tend to do), send traffic to a targeted landing page. Unlike a homepage, which is full of different information, targeted landing pages are directly focused on the content of the ad and thereby take visitors to exactly where they want to be, instead of effectively putting them off by landing on a page which they have to navigate from to reach the services, products or information they are looking for.
Make constant tweaks to your Ad campaign
Unlike other forms of marketing, such as publishing an advertisement in a magazine or writing a new blog for a website, which are done, dusted and can be forgotten about, Google Ad campaigns are essentially never finished.
Once your campaign is up and running, don’t be afraid to adjust it by making tweaks and changes to the copy, landing pages, keywords and other components. See which elements work better than others, as you may be surprised at how much difference just minor changes can make to the ROI of your AdWords campaign.
If you want to garner better results from a Google Ads campaign or want some help getting a campaign up and running and maintaining it, we can manage your Google Ad Campaign for you.
Get in touch with our professional and experienced team of Google Ads experts today and start reaping the myriad of rewards this highly cost-effective form of advertising can create.