With so many networks to choose from, knowing which social channels to use and which ones not to bother with for business marketing purposes can be confusing. It’s important to remember that some social platforms work better for specific industries and types of businesses than others.
If you’re determined to make social media work for your business in 2019, check out the best social channels for different businesses that can help to drive business expansion in the coming months.
In order to find the right social channel to push your marketing efforts into this year, you will need to explore and determine your target audience, as certain platforms are more popular with different demographics than others.
Facebook continues to reign as one of the most popular social channels for female audiences, with research showing that 74% of women use Facebook compared to 62% of men.
Pinterest for the ladies
Pinterest is another social platform that is popular amongst women, boasting a 41% female usership compared and 16% male. The image-sharing social site is also popular amongst a more middle-aged demographic, with 34% of 30 – 49-year-olds saying they use Pinterest.
The rise of Snapchat
One platform that is proving a big hit amongst young people and should not be ignored by businesses with younger target audiences is Snapchat.
With 188 million daily active users, this fast-growing social platform should be part of your social media marketing strategy if you’re wanting to reach out to youngsters.
The popular image-based platform has more than 600 million active users. 59% of its users are aged between 18 and 29 so its perfect for businesses who want to appeal to a younger audience. The recent introduction of Instagram advertising and integration with Facebook has made it even more of a critical space to be for businesses.
Facebook and the over 65s
The great thing about social media is that it’s not confined to youngsters, with people of all ages and backgrounds being active on different platforms. The channel that looks set to continue to dominate older age groups in 2019 is Facebook.
If you want to reach out to over 65s this year then Facebook is the platform to channel your social media marketing energies into, as research by the Pew Research Centre shows that an overwhelming majority of social media users in the older age bracket solely use Facebook.
If you’re determined to make the most from the endless business potential social media provides then get in touch with Effective Internet and our team of social media marketing experts. We’ll help you find the best social platform for your business’s unique target audience and requirements and show you how to use it to the maximum.