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If you think about a brick-and-mortar high street there are a variety of different shops all in the same place, making it easy for customers to browse the aisles of many different stores at their leisure.

The internet is the modern day digital high street, and your website is your storefront. Having a website today is as important as having a shop or a phone number, in fact, your customers expect you to have one and it needs to look good on a mobile device too. Research suggests that a staggering 1.98 million SMEs do not even have a website, so if you do have one, you already have a competitive advantage over almost 2 million SMEs! But, there’s work to be done to make your website worth the investment.

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