In our monthly round up, we look back at the month of April and summarise what’s new in the world of digital marketing. keep reading
Advertising on Facebook – is it just money down the drain? Only if you’re not doing it right!
So many businesses invest money week after week into advertising on Facebook that just don’t work. When they don’t see the results they want, they might either give up completely or pump even more money into ineffective campaigns; we can’t decide which is worse.
The best option is to invest your money in Facebook Ads that actually inspire action. This can be easier said than done unless you take the time to understand how to create an effective advertising campaign.
Fortunately, our expert team understand exactly how to do it and we’re happy to share some of our top tips. However, if you’d prefer to focus on the part of your business you enjoy then why not leave your social media management to us?
Where to start
The first thing to do is decide what you want to achieve from advertising on Facebook. Do you want to raise brand awareness, build a following, drive traffic to your site, generate enquiries or sell directly from your Facebook page? If you don’t have an objective for each ad then how will you know if your ad has been successful?
You need to identify your target audience. Who do you want to attract? Who is your ideal customer? The more specific you can be the easier it is to target your ad. Facebook allows you to be very selective as to who sees your ad so it’s worth spending time thinking about who you want to reach.
Keywords and hashtags
We cannot stress enough the importance of researching keywords for any SEO, PPC or online advertising campaign. Just picking a keyword that you think is good is not effective. Is that keyword actually something people are searching and how high is the competition? The same applies to hashtags. There is no point using a hashtag that nobody is searching as it’s a wasted opportunity. Thorough research will improve the success of your ads.
What you write is important. Your copy should grab a reader’s attention, keep their interest and inspire them to take action. Strong headlines, emotive words and persuasive language will get you more clicks. Don’t ruin your ad with dull, boring copy.
Images and video
Facebook Ads that use images and videos get far more clicks than those without. There has been a lot of research into which formats work best for different campaign objectives; Facebook themselves have even conducted their own tests. It’s important to choose the format best suited to your goal.
Call to action
Deciding what action you want the audience to take is one thing but getting them to take it is quite another. Making sure you have an effective call to action is one of the most important aspects of any ad. Developing an effective sales funnel is vital.
If you set a target then you need a way of measuring the result. Being able to interpret data is the best way to understand what works and what doesn’t. Getting lots of Facebook likes but no clicks through to your website is not a good result if your objective is more traffic. Obtaining hundreds of video views but not generating one enquiry is pointless if your goal is getting more leads.
You won’t get results instantly. It takes time to build trust with your customers. Sometimes a Facebook user will engage with your brand a number of times before they convert into a customer. This is why it is important to build long term strategies with effective sales funnels. Measuring results and revising your ad campaigns is all part of the process.
Work with an expert
Facebook has over two billion users worldwide so it should not be ignored. Advertising on Facebook is an excellent tool but only when it is done right. Don’t waste your money on ineffective ad campaigns. Work with experts who understand how to create ads that get effective results.
At Effective Internet, we understand how to get the most from your investment. We specialise in SEO, AdWords and social media management. We research thoroughly, build a strategy and create effective Facebook ads. Our objective is to get you results that mean money; leads, enquiries, sales.
If you’d like to find out more about how we can help you get the results you want, contact us today.