Autumn has officially started and with the new season’s arrival, dare we say it, are thoughts of Christmas and the New Year. The savviest of brands and marketers are already looking forward to next year and to what marketing trends are emerging for 2019.
Knowing what’s in the pipeline will help you get your social media marketing strategy right in forthcoming months, so take a look at some of the key social media trends going into 2019.
The rise of Augmented Reality (AR)
AR is already starting to affect social media, with social media app developers already introducing AR-based advertising. However, AR in relation to social media is still in its infancy and remains a fairly speculative field. It is estimated that AR will move up a level next year and bring a new content delivery approach to social media.
Rather than being 2D, AR-powered content will be 3D and will provide more interactive experiences for the users of Facebook, Twitter, Instagram and other social media channels.
Video will continue to be a dominant medium
Did you know a whopping 82% of consumers favour live video over other types of social media posts? Not only that, but video content earns 12 times more shares than image and text-based content, combined!
The hugely popular trend of sharing video content looks set to continue into 2019 and the savviest of brands and marketers are creating compelling, shareable videos to boost their brand online.
Influencer marketing will maintain its prominent position on social media
If your business is not yet using influencer marketing, which focuses on getting influential people with hordes of followers to act as an ambassador of your brand and its products or services, now’s the time to do so.
Influencer marketing is cited as a key social media marketing trend for 2019 and using those with the biggest influence on the likes of YouTube, Instagram and Snapchat to promote your brand in a seemingly natural way will remain a leading way to optimise the power of social media.
If you are want to reap the potential of social media marketing to the maximum, please get in touch with the Effective Internet team, experts in generating social media marketing campaigns that nurture results.