Instagram marketing tips for small businesses

With an estimated 24 million people using Instagram in the UK in 2019, equating to 42% of the country’s population, the photo and video-sharing social networking service has become a force to be reckoned with. 

The likes of Nike and Starbucks have long seen the pound sign opportunities that being active on Instagram can provide. But the social media platform is by no means confined to corporations. On the contrary, small businesses can use Instagram to rack up a compelling social media presence and compete with the big guys. 

If you’re struggling to get to grips with Instagram, take a look at the following marketing tips for small businesses. 

Create a business portfolio

Rather than just using a personal Instagram account, make sure you convert your profile into a business profile. Business accounts allow you to gain access to your analytics, enabling you to know which posts are resonating the most with your audience, so you can tweak accordingly to gain maximum effectiveness.

Think carefully about your Instagram bio

You might be surprised to learn that a large segment of Instagram business accounts fail to fill in their bio. You have 150 characters to use in an Instagram bio. Use them wisely to succinctly sum up what your business does and why people should follow you! 

Get creative with hashtags

Hashtags help your content be found on Instagram by other users, so it’s important to use hashtags in the right context to help build up your portfolio of followers. Make your hashtags relevant to your industry, business, content and audience, to help drive maximum traffic to your posts. 

Make regular posts

Like any form of social media, regular posting is key to success. Your followers are following you for a reason, to see and enjoy your content. Though don’t just post for the sake of it. Make sure your posts are unique, engaging and will resonate with your industry, followers and target audience. 

If you’ve not got the right skills and knowledge or simply lack the time to commit to building a strong Instagram presence, why not get the social media experts at Effective Internet run your Instagram marketing campaign for you. Get in touch with our friendly team today to learn more about Instagram marketing.