In the ever changing world of search engine optimization (SEO), it’s hard to define exactly what Google considers best practice. There is no magical formula, so it’s important to focus on what we do know. Content marketing/blogging is an essential part of helping any website to rank higher. Blogging can help in many different ways. Here we look at how having a blog and keeping it up to date can affect search engine rankings.
Google knows what’s on your website from automated bots that are sent to crawl your website. They will pick up on the frequency of words used and assume that’s what your site is all about. So if you sell oak furniture through your website and it’s frequently mentioned, Google will assume your website is about oak and/or furniture.
This means the words you use and how you use them on your website matters a lot. Usually, blog and news sections will have the most content. The more pages you have about your key products and services, the more likely you are to rank in search results.
Behind the scenes
There’s a lot more to SEO than just words. The placement of content and proper backend SEO efforts for each blog is an essential part of the process.
To give your website a better chance of ranking higher on Google, meta titles, meta descriptions and image alt text needs to be optimised with keywords for Google to find.
Show you’re open for business
If you walk past a dark uninviting shop, you would assume it’s gone out of business. This is the same for websites. If Google bots crawl your website and never find any new content, they will assume you’re out of business. So make sure you’re updating your blog or news section regularly to ensure Google finds something new each time your website is crawled.
What to blog about?
It can be hard to think about different topics to fill your blog with each month. Here are a few ideas to keep the blog posts flowing:-
- Product reviews and testimonials: They are a great way of creating relevant content. Ask your customers for product and service feedback to create great news stories.
- Industry news and events: Sharing information about relevant industry news will show that your business is passionate about the industry it’s in.
- Company news: Share information about your awards and achievements, charity events and new staff to show that your company is doing well. This will help to raise staff morale too.
So for any business thinking about starting a blog on their site, we hope our blog has helped to highlight the importance of content marketing to get your website found. If you would like to know more about content marketing and SEO please get in touch.