2019 is around the corner and the savviest of businesses are starting to think about their marketing agendas to give them a flying start in the New Year. Put your marketing campaign into full throttle by implementing the following five trends that simply can’t be ignored in your digital marketing strategy for 2019.
Micro-moment marketing describes the moment when users turn to their mobile devices to get hold of information ASAP. It’s important that brands catch the attention of consumers in this small window by creating a sense of immediacy through a powerful SEO strategy that makes a brand visible in search.
Marketing that promotes gender stereotypes is so passé and should be avoided at all costs. Instead, conduct your digital marketing campaign so it’s gender neutral, to ensure your brand is up-to-date with current marketing demands and what contemporary consumers want to see.
User-generated content refers to any content, whether it’s blogs, social media posts, videos, reviews etc. that is written by the consumers of a brand. This type of content is becoming increasingly popular and valuable in digital marketing, as it shows high levels of honesty, transparency and authenticity. User-generated content is another digital marketing trend that looks set to continue in 2019.
If you’ve yet to capitalise on the nation’s obsession with their mobile phones, ensure 2019 is the year you do. Such is the trend to use mobile phones and tablets to research, search for and purchase products and services, that the phenomenon has been labelled with its own name – mobilification.
Be sure to incorporate mobilification into your digital marketing strategy in 2019 by creating regular forms of engagement with existing and prospective customers on mobile devices, in the form of text messages, emails and social media.
AI chatbots also look set to stay in the forthcoming year. By providing 24/7 customer service help and support, AI chatbots are good for brands and good for consumers and go a long way in optimising brands’ digital marketing strategies by gathering vital information from consumers.
If you would like to capitalise on the latest digital marketing trends in 2019 through an innovative and comprehensive campaign, get in touch with Effective Internet and their team of digital marketing experts.