This month we look at how a seasonal SEO strategy can work for your business.
It’s normal for businesses to have busy and quiet periods depending on the time of year. After all, seasonality plays a big part in the way we live our lives and has a big impact on purchase decisions. Many businesses have a seasonal marketing plan but don’t always include SEO. Here we look at how to create a seasonal SEO strategy for your business.
Google trends is a really helpful tool, whether you are looking to target a time-based season such as summer or winter, or an event-based season such as Easter, it’s important to understand when you need to be posting content to get the maximum impact. Google trends give users access to search volumes, so you know when they are at their highest and what topics and queries people are using. This information can be used to inform your content strategy, giving insight into what content is likely to resonate with your target audience.
Once you know what people are searching for and when you can create seasonal content to support these search queries. It’s important to understand user intent so your content connects with your audience. This means you will need to take the time and effort to write content that adds value from a user point of view.
Using Valentine’s Day as an example one of the related queries is “Valentine’s Day gift ideas” which is a query with clear buying intent. Writing a great article on some of the best gift ideas for valentine’s day will bring relevant traffic to your website with the chance of converting them into customers with clear links to products on your website.
To connect with your audience it’s important to incorporate human emotions which can be tailored for different seasonal events. This could be the use of positive emotions such as love and kindness for valentines day, mothers or fathers day.
Emotive language is best used in headlines to generate more interest in your content. For example, which headline would you be more likely to click on?
Top 10 gifts for valentine’s day
10 gifts that are guaranteed to make your partner happy this valentine’s day
We bet the second headline that uses emotion is much more likely to capture the attention of your audience and get them to click.
Utilise Your BlogYour website should be used to showcase what products or services you have to offer, not cluttered with pages that are purely focused on seasonal events so one of the best ways to get this content on your website is via your blog. Not only will a blog help with promoting your website for seasonal content, it will also help you promote your website for other long tail keywords that you’d like to focus on. Combined with a social media strategy, a blog can help bring in additional traffic to your website by providing relevant and useful information for your target audience.
A seasonal SEO strategy can really help to grow your business, if you need any further information on this subject, please get in touch.