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Marketing is an ever-evolving profession because people and technology are always changing. It’s important to keep up to date with new changes and ways of thinking and change marketing strategy accordingly. We want to know: in a modern digital world, are traditional marketing methods still relevant?

Traditional marketing

So what exactly is traditional marketing? Traditional marketing methods have been around for many years. Print, television, radio advertising and direct mail are all classed as traditional marketing methods that have provided business with brilliant results over the years. Traditional marketing methods are popular because they yield results, here we look at the pros and cons of traditional marketing.


Potential reach – Having a leaflet in a shop, or a billboard that people see when they are out and about can help you reach people that may not otherwise see you.

High success rate – Traditional marketing methods are tried-and-tested.
Not everyone is online – Traditional marketing will reach people offline better than digital marketing.
Personal – Face-to-face conversations, business events and networking are highly personal traditional marketing methods.
A lasting impression – A business card is something that a potential customer can take away with them and think about, a leaflet or brochure can be stored away until a later point.


Not targeted – It’s not easy to target all traditional marketing. Plus it’s easier to ignore television and print advertisements.
Can be expensive – Traditional marketing is known to be quite expensive, especially if you are advertising to a large market.
Difficult to track – When it comes to putting an advert in a newspaper, you may be able to know how many people bought the newspaper, but it’s impossible to tell how many people actually viewed your ad.

Digital Marketing

As technology develops, there is an increasing number of digital marketing methods. Not long ago, websites were the exciting new phenomenon, but we now have emails, online ads, social media, blogs, search engine optimisation and much more.


Up-to-date – The great thing about digital marketing is that marketers can be much more reactive, updating information easily and instantly, for little or no cost.
Wider reach – Digital marketing helps businesses reach a much wider pool of people, from all around the world.
Accessible – With technology becoming more accessible and easy to use, any marketer, with any budget can use it.
Measurable – You can see the type of people that engaged with your content on social media, see how many people visited your website and even monitor how long they spent reading a specific page.
Gather data on your customers – As well as being able to track the numbers, you also have a lot of useful data at your fingertips. This can help to target future digital marketing.

Not as intrusive – Consumers are in control because they choose to follow companies and can easily unfollow. However, it can be argued that pop up ads are intrusive to website users.
Two-way conversation – You can create a two-way conversation with customers. This can help you build a relationship, gain feedback instantly and understand your target market and customers better.


Get left behind – If your business doesn’t have a website, or isn’t on all the latest social media channels, you can miss opportunities that your competitors may already be taking advantage of.
Hard to be heard – There is a lot of competition online and it can sometimes be difficult to be heard above all the noise.
Time-consuming – Content needs to be created on a regular basis, customers need to be responded to throughout the day and sites must be amended regularly to ensure the most up-to-date information appears.
Open to public scrutiny – Whilst it is good you can have a two-way conversation, this does open brands up to negative comments and criticism.

Combining traditional and digital

Getting back to our original question: are traditional marketing methods still relevant? We believe yes they are and can be very rewarding when combined with digital marketing methods.

While digital methods work well, they shouldn’t completely replace traditional methods, especially since each technique appeals to different people and audiences. Combining the two methods is a great way to access a larger audience. Looking at the pros and cons of each, if the two were combined the pros can be enhanced whilst compensating for the cons.

The multi-channel method is widely used by many big brands to convey marketing messages via billboards, TV and print as well as social media. This allows marketing messages to reach all kinds of customers they might not have reached if only one channel was used.

Here at Effective Internet, we specialise in SEO management, AdWords management, social media management and website design. So if you want to add digital marketing methods into your traditional marketing mix, please contact us to find out more.



The use of instant messaging for marketing purposes is becoming more common for brands. The messaging strategy is popular because it allows people to use internet chat conversations to relay information back and forth in real time. It is often used as a social networking tool, but many companies also use instant messaging as part of their daily business routine. Here, we explore how instant messaging can benefit your business.

Customer service

Customers are looking for quick answers and instant messaging can provide them with just that, because it is a real-time alternative to call centres. No more will customers have to sit through tedious menu options and being put on hold for long and costly periods of time.

Studies have shown that e-commerce websites in particular often lose sales because customers can’t get their answers quickly enough. With instant messaging, customers don’t have to slog through voicemail menus or send an email.

Plus, instant messaging automatically produces a transcript of customer dialogue that can be kept on file to keep track of customer interactions.

Chat Bots

One of the most exciting new emerging opportunities for communication via messaging is automated conversational agents – chatbots. Emerging from instant messaging platforms, the most notable entrant being the launch of chatbots API on the Facebook Messenger platform.

Chatbots make communication between customers and brands straightforward and effective. Facebook allows business to set automated messages to get to the bottom of customer enquiries with ease.  Social Media Examiner have created a great guide to using Facebook Messenger bots for business.

Of course, engaging with instant messaging now requires instant results, so businesses switching to this service will need to be appropriately resourced to respond during peak times. But at the risk of being left behind by new technology instant messaging should be something all business should look into in 2018.

If you’re looking for help with your social media management we can help to get the results you need.



As 2017 is coming to an end many of us are looking to 2018 and wondering what the future holds for ourselves and our businesses. The end of the year is a good time to reflect on your business’s progress over the past year and plan how you want your business to develop.

Whether you want increased success in the coming year or the chance to enjoy the success you’ve achieved more. These top 10 business new year’s resolutions are designed to help you achieve both – strike a better work-life balance and increase your business success in the new year.

1. Set realistic goals

The first step in planning great new year’s resolutions is to set realistic goals. Goal setting is a valuable habit – if the goals lead to success rather than distress. Ensure that the goals you set are achievable, rather than unrealistic pipe dreams that are so far out of reach they only lead to frustration.

2. Delegate more

When you’re running your own business there is always work to do, it’s hard for some not to do everything themselves. This can leave you feeling tired and with no time to do anything for yourself. You employ staff for a reason, let someone else do some of the tasks for a change. Delegation is the key to a healthy work-life balance.

3. If it’s not working, move on

Take a good look at all aspects of your business and figure out if there is anything that’s not working. This could be a broken piece of equipment that is making life harder. If you can, get it fixed and start the new year without the frustration of making do. Likewise, if you’re clinging onto a product that isn’t selling, the new year could be a good time to invest time and energy elsewhere.

4. Promote your business regularly

Promotion may have slipped to the bottom of your to-do list, overtaken by more urgent tasks. But promotion is key if you want to attract new customers. You could consider hiring a marketing expert or using an agency to help you, or take some time to create a marketing plan with step by step actions.

5. Make planning a weekly event

To ensure your business is constantly growing and developing, thorough business planning is essential. It will help to you develop new goals and avoid costly mistakes.  Setting a specific time each week will ensure you have something to plan for.

6. Join a business networking group

Business networking is a great way to make new contacts and talk to like minded people to generate new business ideas. Whether it’s a group specifically designed for networking or an organisation dedicated to a particular type of business, in person or over the internet, making the effort to be a part of a group will revitalize you and your business. We recommend BNI.

7. Give back

There will be plenty of local organisations you can get involved with that will make a difference to your community. Not only will this make you feel valuable in your community but it will help to get your business known. Find a cause that matters to you and give what you can. Make this the year that you serve on a committee, be a mentor, volunteer or make regular donations to the groups in your community that try to make the place you live a better place.

8. Improve your digital presence

If you have business social media profiles, don’t let them go unused, post regularly to ensure your business looks alive and well. If it’s been more than three years since your website has been updated, if you haven’t done anything to make your web presence mobile-friendly, if you still haven’t created an email marketing list, or if digital isn’t a component if your marketing plan, it’s time to add this resolution to your list.

9. Learn something new

What you choose to learn may be directly related to your business or completely unrelated. Learning something new will add to your skills and add a new dimension of interest to your life – another important part of achieving a healthy work-life balance and increasing your business success. Podcasting is a thriving mini-industry. Listening to podcasts is a great way to learn something new without it being a direct skill you are mastering, plus you can listen and work at the same time, depending on what your job is!

10. Make more time for you

Finally it’s so important to make time for yourself. All work and no play is a good way to make yourself unwell. Schedule me time into your busy calendar and stick to it.  Plan something just for you, it will help you to unwind and destress.   

We hope you have had an amazing 2017 and look forward to the year ahead to plan new business and marketing goals and build a better work-life balance. Happy New Year from all the team at Effective Internet.



You may have a great social media strategy for your brand and while this is important, is there more you can be doing to generate great results online?


According to Buffer’s social media survey 83% of marketers said they would create more video content if they had the time, and 30% said they plan to spend more time on video content. It’s not surprising that marketers want to spend more time creating video content when videos receive 135% more organic reach than posting a photo on Facebook. Buffer also states that 70% of business to business (B2B) marketers state that video marketing has had a positive impact on return on investment.

Why is video marketing important?

Over 8 billion videos are watched on Facebook and 10 million are watched on Snapchat each day. By 2020 it is predicted that videos will account for 80% of all consumer internet traffic. Twitter have reported an increase of video views and more than 500 million hours of video is watched on YouTube every single day. The figures are phenomenal, it’s easy to see why marketers are turning to video marketing to promote their brands.

What to watch?

Depending on the products or services you offer, different kinds of videos will appeal to your customers. For example, videos can be used to reveal new products or services, or to demonstrate how to use products. Some companies use video to go behind the scenes which gives consumers an insight into what the brand stands for and can, in turn, increase brand loyalty. Do your research and find out what your customers watch already and what your competitors are posting on social media to generate new ideas.

How to use video for social media marketing

Include subtitles

It’s important to understand how consumers watch videos online. Research suggests that 85% of Facebook videos are watched without sound. So if you have something important you want to say include subtitles to make sure your message is seen.

Optimize your video

93% of Twitter videos and 50% of all videos are watched on mobile so it’s important to optimise your video for autoplay to grab users attention and encourage them to continue watching the video.

Also your video needs to be optimised for search. The headline and descriptions you post with your video will show up in search results so it’s important to add keywords or key phrases to help users find your content on all platforms, and include relevant hashtags on Twitter and Instagram to boost search results.

Call to action (CTA)

Your video marketing goals will require some sort of user action, whether that’s getting users to visit your site, share your video or make a purchase, a call to action must be placed at the end of a video. You can place clickable CTA annotation at the end of YouTube videos making it even easier for viewers to subscribe, share or click through to your website.

Run video ads

Video ads can be shared with targeted audiences. Facebook, Instagram, and Twitter all have ad objectives that focus on increasing video views and engagement.

Headline and logo

The video headline may be the first thing followers see. Ideally, write headlines that are specific while still making viewers curious enough to watch your videos. Remember to include your logo! When other users share your video it may not be obvious which page the video has originally come from so add your logo to make it clear the content has come from you.

Focus on one clear message

Keep it simple and focus on one message or story per video. You don’t want to clutter your video with too many stories, points of view, or messages. Always remember to include the singular CTA at the end of your video. If you’re adding something to the video that doesn’t contribute directly to that CTA, delete it and add it to a relevant video later on.

Monitor results

Track engagement, views and clicks to see what has worked and what hasn’t. Use social media analytic tools to get a clear picture of engagement with your video. When possible, focus on the number of shares, the amount of engagement, and the number of clicks to your site. Clicks can be measured on video ad campaigns on Facebook, Twitter, Instagram, Pinterest and can be evaluated on all YouTube CTA annotations via Google Analytics.

So as with any marketing strategy, video marketing needs to be properly planned and analysed to ensure time is being spent on the right tactics that bring the most benefit to your brand. If done correctly video marketing can have a positive impact on your brand and can encourage more site visits, increase user engagement and generate new business.



In the ever changing world of search engine optimization (SEO), it’s hard to define exactly what Google considers best practice.  There is no magical formula, so it’s important to focus on what we do know. Content marketing/blogging is an essential part of helping any website to rank higher. Blogging can help in many different ways.  Here we look at how having a blog and keeping it up to date can affect search engine rankings.


Word association

Google knows what’s on your website from automated bots that are sent to crawl your website. They will pick up on the frequency of words used and assume that’s what your site is all about. So if you sell oak furniture through your website and it’s frequently mentioned, Google will assume your website is about oak and/or furniture.

This means the words you use and how you use them on your website matters a lot. Usually, blog and news sections will have the most content. The more pages you have about your key products and services, the more likely you are to rank in search results.

Behind the scenes

There’s a lot more to SEO than just words. The placement of content and proper backend SEO efforts for each blog is an essential part of the process.


To give your website a better chance of ranking higher on Google, meta titles, meta descriptions and image alt text needs to be optimised with keywords for Google to find.


Show you’re open for business

If you walk past a dark uninviting shop, you would assume it’s gone out of business. This is the same for websites. If Google bots crawl your website and never find any new content, they will assume you’re out of business. So make sure you’re updating your blog or news section regularly to ensure Google finds something new each time your website is crawled.


What to blog about?

It can be hard to think about different topics to fill your blog with each month. Here are a few ideas to keep the blog posts flowing:-


  • Product reviews and testimonials: They are a great way of creating relevant content.  Ask your customers for product and service feedback to create great news stories.
  • Industry news and events: Sharing information about relevant industry news will show that your business is passionate about the industry it’s in.
  • Company news: Share information about your awards and achievements, charity events and new staff to show that your company is doing well.  This will help to raise staff morale too.


So for any business thinking about starting a blog on their site, we hope our blog has helped to highlight the importance of content marketing to get your website found. If you would like to know more about content marketing and SEO please get in touch.



If you think about a brick-and-mortar high street there are a variety of different shops all in the same place, making it easy for customers to browse the aisles of many different stores at their leisure.

The internet is the modern day digital high street, and your website is your storefront. Having a website today is as important as having a shop or a phone number, in fact, your customers expect you to have one and it needs to look good on a mobile device too. Research suggests that a staggering 1.98 million SMEs do not even have a website, so if you do have one, you already have a competitive advantage over almost 2 million SMEs! But, there’s work to be done to make your website worth the investment.

5 ways to make your website work for you

  1. Be found. Having a website means customers can always find you. When it’s time to shut shop, your company information is still accessible and customers can browse your products or services in the comfort of their own home. SEO Management is crucial to ensure sure your website is found on search engines. Target your local area to direct customers to your shop, or make use of online forms to gather customer information.
  2. Credibility. It is expected that a reputable company will have a website and email address, and potential customers expect any website to be up to date with correct information. This includes modern design and interesting content. Website management can be a daunting task, but its so important because maintaining and updating your website can help to boost search engine rankings as well as credibility.
  3. Consumer insights. Analytics tools can tell you how well your website is performing, how many people visit your site, how they found you and how long they spent browsing as well as many more fascinating insights. Analytical information can help you to understand where to focus your marketing efforts, like Google AdWords, which can drive more relevant traffic to your website through advertising.
  4. Customer service. Websites provide an easier way to handle customer service. You can offer answers to frequently asked questions in a FAQ section, which can help to reduce customer service costs and save time and money whilst providing detailed and instant information for customers.
  5. Invite reviews. Persuading customers to review your brand and products or services can entice other potential customers to make a purchase. A customer might be interested in a product but hesitant to buy if there is no product review. Customer reviews can provide the “social proof” needed to validate their initial interest and make the decision to purchase because they can see how other shoppers reacted to the product. Research from Moz shows that customer reviews also increase the ranking of your website.

There are many other ways to drive traffic to your website, including social media, blogging and SEO, to name a few. But the main point we want to make is to not just create a website and leave it.  Your website requires constant improvement and optimisation to make sure you’re generating a return on investment from your site.




Why is Search Engine Optimisation (SEO) important?

For both large and small businesses, SEO is as important as ever in today’s competitive market. Each day search engines serve millions of users looking for answers to their questions or for solutions to their problems. So if you have a website, online shop, blog or podcast, SEO can help your business grow.

What is SEO?

SEO is a set of rules that, if followed correctly will optimise your website or blog to improve search engine rankings. SEO techniques can also improve website readability, usability and navigation.

Why is SEO essential?

  • People are more likely to click on one of the top 5 suggestions in the results pages.  Good SEO will allow you to take advantage of this and gain visitors to your website.
  • As well as great page results, good SEO practices improve the user experience and usability of a website.
  • Users tend to trust the websites in the top 5 positions more than others, so higher rankings will increase the website’s trustworthiness.
  • SEO is important for the smooth running of a big website. It can act as a content checklist to make sure the website is written consistently.
  • Put yourself ahead of the competition with an optimised website that is more likely to have more visitors and generate sales.

SEO Strategy

SEO gives surprisingly effective results in a short period of time if done right. Often, SEO strategy is used to generate traffic to websites but there are also other applications of SEO like branding, marketing and website influence. SEO has proven to be an effective tool in achieving a number of important marketing objectives.

Developing a good SEO strategy takes targeted competitive insight and thorough planning. Realistic objectives and goals for what you hope to achieve from SEO work on your website will help you to stay on track and on budget for what your business needs.

You don’t have to stick to just one objective, set as many as you like. For example, you may want to increase visits to your blog or generate more leads via online contact forms. Whatever you want to achieve, once your objectives are established and you’ve implemented your SEO strategy it’s crucial to monitor results. Remember, SEO is a marketing function and it needs to be treated like one.

If you have any questions or would like to chat about your SEO strategy, please get in touch.



For many companies, Social Media is a huge part of their digital marketing strategy and so it should be.  Popular social media sites such as Facebook, Twitter, Instagram and Snapchat have become marketing giants in their own right and if used correctly, can add value to your business. So when you’re thinking about how to include social media in your digital marketing strategy, follow our simple social media guidance – do’s and don’ts.

Do Interact

Social Media Interaction

Once you have decided on the platforms that are right for your business, use them to interact with your customers. Facebook and Twitter are excellent platforms for customer interaction. Businesses need to find the right balance of self-promotion and interesting content. If you bombard your audience with too much self-promotion they will become disinterested, instead, try to engage with your audience. Ask questions, start polls, post interesting blogs, reply to relevant posts and never ignore your customers. If you have been asked a question, or someone has made a comment or mentioned your brand – respond in an honest and positive way.  If for example, you have received a negative review, you may be tempted to bash out a quick, clever response, but please wait and think about what you’d like to say and how you will appear to other customers. ReviewTrackers blog has some great examples of businesses that have responded brilliantly and professionally to negative customer feedback.

Don’t just stick to one platform

You may think that managing just one social media platform is enough work, but each social media network is different with separate ways of promoting your content, and different users. If you’re unsure about what will work for your brand, have a look at Sprout Social Social Media Demographics to help you decide. Sprout Social along with many other platforms will help you to easily manage your company’s social media sites all at once, enabling you to post on multiple social media networks in one go and view performance analytics.  

Do use visual content

Use images on social mediaTreat your customer’s eyes to stimulating images and video that complement your content. Customers are more likely to connect with a company if imagery is used to grab their attention. Smartphones have made uploading images and videos so easy and effective, which is great if your business is very visual and you have lots to take pictures of. But if your service is intangible and you don’t have any products to snap, there are many sites where you can purchase stock imagery, like istock or Adobe stock images. If you’re not convinced, have a look at Hub Spots blog on Visual Content Marketing Statistics.

Don’t just let anyone represent you

It may be tempting to think that getting everyone on board to share your brand messages is a great strategy to improve reach and brand interaction. But by doing this you will be giving up control of your brand; it’s very important that the voice of your social media strategy represents who you are and what you believe in as a company. Remember, the personal views of your staff may not represent the company values. They may post pictures of wild nights out, or share political views or negative views of your business.

Always remember why you’re using social media in the first place

Set goals to manage your strategy effectively and monitor results. You may find that your goals will change over time when you begin to notice what is and isn’t working for you. If you’re struggling to define your social media goals, think about what you want to achieve, do you want to:

  • Drive traffic to your website? Using social media effectively can help to achieve this by including links back to your site and helping to increase SEO rankings.

  • Increase Customer Engagement? Ensure your brand is at the forefront of your customer’s mind on social media, this will help you to encourage sales and influence purchasing decisions.

  • Improve brand awareness? Set goals that will help you to build your build brand identity so you stand out from your competitors.

If your business requires social media guidance, we can help to implement it into your digital marketing strategy, get in touch and we’ll see what we can do to get you effective results.



Advertising on Facebook – is it just money down the drain? Only if you’re not doing it right!

So many businesses invest money week after week into advertising on Facebook that just don’t work. When they don’t see the results they want, they might either give up completely or pump even more money into ineffective campaigns; we can’t decide which is worse.

The best option is to invest your money in Facebook Ads that actually inspire action. This can be easier said than done unless you take the time to understand how to create an effective advertising campaign.

Fortunately, our expert team understand exactly how to do it and we’re happy to share some of our top tips. However, if you’d prefer to focus on the part of your business you enjoy then why not leave your social media management to us?

Where to start

The first thing to do is decide what you want to achieve from advertising on Facebook. Do you want to raise brand awareness, build a following, drive traffic to your site, generate enquiries or sell directly from your Facebook page? If you don’t have an objective for each ad then how will you know if your ad has been successful?

Target audience

You need to identify your target audience. Who do you want to attract? Who is your ideal customer? The more specific you can be the easier it is to target your ad. Facebook allows you to be very selective as to who sees your ad so it’s worth spending time thinking about who you want to reach.

Keywords and hashtags

We cannot stress enough the importance of researching keywords for any SEO, PPC or online advertising campaign. Just picking a keyword that you think is good is not effective. Is that keyword actually something people are searching and how high is the competition? The same applies to hashtags. There is no point using a hashtag that nobody is searching as it’s a wasted opportunity. Thorough research will improve the success of your ads.

The copy

What you write is important. Your copy should grab a reader’s attention, keep their interest and inspire them to take action. Strong headlines, emotive words and persuasive language will get you more clicks. Don’t ruin your ad with dull, boring copy.

Images and video

Facebook Ads that use images and videos get far more clicks than those without. There has been a lot of research into which formats work best for different campaign objectives; Facebook themselves have even conducted their own tests. It’s important to choose the format best suited to your goal.

Call to action

Deciding what action you want the audience to take is one thing but getting them to take it is quite another. Making sure you have an effective call to action is one of the most important aspects of any ad. Developing an effective sales funnel is vital.

Understanding analytics

If you set a target then you need a way of measuring the result. Being able to interpret data is the best way to understand what works and what doesn’t. Getting lots of Facebook likes but no clicks through to your website is not a good result if your objective is more traffic. Obtaining hundreds of video views but not generating one enquiry is pointless if your goal is getting more leads.


You won’t get results instantly. It takes time to build trust with your customers. Sometimes a Facebook user will engage with your brand a number of times before they convert into a customer. This is why it is important to build long term strategies with effective sales funnels. Measuring results and revising your ad campaigns is all part of the process.

Work with an expert

Facebook has over two billion users worldwide so it should not be ignored. Advertising on Facebook is an excellent tool but only when it is done right. Don’t waste your money on ineffective ad campaigns. Work with experts who understand how to create ads that get effective results.

At Effective Internet, we understand how to get the most from your investment. We specialise in SEO, AdWords and social media management. We research thoroughly, build a strategy and create effective Facebook ads. Our objective is to get you results that mean money; leads, enquiries, sales.

LikeIf you’d like to find out more about how we can help you get the results you want, contact us today.



We’ve come across too many companies that have tried to “do SEO” by stuffing their website full of keywords and adding their URL to every directory they can find. What’s worse is that some companies have even paid for someone else to do this for them. If you need SEO help, you’ve come to the right place.

It’s true that utilising keywords and building quality inbound links does help with SEO but there’s far more to it than just these two things. 

Technical Issues

You need to start with your website itself. The technology may be limiting. You may have software that is preventing a Googlebot from crawling your site which will result in pages not being indexed correctly. Pages that are not optimised for mobile will also have problems getting ranked as Google favours mobile-friendly sites.

Meta Data, Rich Snippets, Schema Markup & Structured Data

Your ability to make changes will depend on how your website has been built. Most new websites give you the ability to edit your Meta data but if you don’t understand how to optimise these things then it’s better to leave it to an expert.

Internal Links

Linking your pages with anchor text helps Google with indexing your site but it is also good for readers. It makes your site easier to navigate and directs them to the information they want. The longer visitors spend on your site the better it is for SEO.

Unique Content

Original content such as blog posts, videos, podcasts and images all help with SEO. Google likes sites that regularly add new content as it shows they are active as well as relevant. New content also brings visitors back to your site. It’s great for sharing so it improves your social media presence and it can help you earn backlinks from other sites naturally.

Google Products

Getting listed on Google Maps and signing up to Google my Business improves local SEO. Google+ is effective as you can you get clients to leave reviews. Paid products such as Google AdWords and Google AdSense are also very useful if used correctly.


Understanding Google Analytics is important. Where is your traffic coming from? How long are people staying on your site? Which pages have the highest bounce rate? Being able to interpret this data can help you focus your SEO efforts more effectively.

Landing Pages

Creating quality landing pages and optimising them for specific search terms will help you get found for specific services. They are a very effective tool for improving SEO but they need to be correctly optimised.  


Google likes sites where customers can leave reviews. Reviews are unique content and are useful for visitors. Anyone leaving a review will probably be using similar language to those searching for your site so they can also be good for containing long-tailed keywords.

Back to keywords and backlinks

Keywords and backlinks are important for SEO but using them wrong can be detrimental. Google doesn’t take kindly to people trying to cheat the system. Keywords should be used carefully and backlinks should be from quality sites.


Keyword stuffing is counterproductive. Google is very clever and can tell straight away what you’re trying to do. Aside from this, copy stuffed full of keywords sounds unnatural and will put readers off. Losing the reader means losing the sale.

You should research keywords thoroughly and use them throughout your copy, image tags, title tags, Meta descriptions and landing pages. That doesn’t mean sticking your keywords in every place you can; it means using them effectively. SEO experts know how to do this the right way.


Backlinks from porn sites, spam sites, link farms and questionable directories are damaging. Google does not reward sites that build links in this way and in many cases, they penalise sites that do.

Having great content on your site can help you earn quality backlinks naturally. Guest blogging can help too if done right. There are other ways to do link building effectively but it involves research and patience. Unless you have time to dedicate to this you should really leave it to an SEO expert.

Why work with an SEO company

Google constantly changes algorithms, policies and software. There are always advancements in technology, SEO developments and changes in the way websites work. Keeping up to date with SEO news and then utilising that knowledge is a full-time job.

Outsourcing SEO help to a reputable company like Effective Internet can save you time and make you money. We understand how to bring the right visitors to your site and how to convert them.

We appreciate that many businesses are cautious when it comes to spending money on SEO. If you work with us, we use plain English to explain exactly what we are doing. Plus, we measure success in terms that are easy to understand; increased leads, increased enquiries and increased sales. You’ll be able to see the results for yourself.

If you’d like an SEO strategy that actually gets results then arrange a no-obligation discussion with one of our experts. We only work with one client per industry so you’ll never experience a conflict of interest. If you want your website to work for you, then work with us. Contact us now to find out more.