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This month we look at how a seasonal SEO strategy can work for your business.

It’s normal for businesses to have busy and quiet periods depending on the time of year. After all, seasonality plays a big part in the way we live our lives and has a big impact on purchase decisions.  Many businesses have a seasonal marketing plan but don’t always include SEO. Here we look at how to create a seasonal SEO strategy for your business.

Google Trends

Google trends is a really helpful tool, whether you are looking to target a time-based season such as summer or winter, or an event-based season such as Easter, it’s important to understand when you need to be posting content to get the maximum impact. Google trends give users access to search volumes, so you know when they are at their highest and what topics and queries people are using. This information can be used to inform your content strategy, giving insight into what content is likely to resonate with your target audience.

Understand Intent

Once you know what people are searching for and when you can create seasonal content to support these search queries. It’s important to understand user intent so your content connects with your audience. This means you will need to take the time and effort to write content that adds value from a user point of view.

Using Valentine’s Day as an example one of the related queries is “Valentine’s Day gift ideas” which is a query with clear buying intent. Writing a great article on some of the best gift ideas for valentine’s day will bring relevant traffic to your website with the chance of converting them into customers with clear links to products on your website.


Human Emotions


To connect with your audience it’s important to incorporate human emotions which can be tailored for different seasonal events. This could be the use of positive emotions such as love and kindness for valentines day, mothers or fathers day.

Emotive language is best used in headlines to generate more interest in your content. For example, which headline would you be more likely to click on?

Top 10 gifts for valentine’s day

10 gifts that are guaranteed to make your partner happy this valentine’s day

We bet the second headline that uses emotion is much more likely to capture the attention of your audience and get them to click.


Utilise Your Blog

Your website should be used to showcase what products or services you have to offer, not cluttered with pages that are purely focused on seasonal events so one of the best ways to get this content on your website is via your blog. Not only will a blog help with promoting your website for seasonal content, it will also help you promote your website for other long tail keywords that you’d like to focus on. Combined with a social media strategy, a blog can help bring in additional traffic to your website by providing relevant and useful information for your target audience.

A seasonal SEO strategy can really help to grow your business, if you need any further information on this subject, please get in touch.
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Blog

The use of instant messaging for marketing purposes is becoming more common for brands. The messaging strategy is popular because it allows people to use internet chat conversations to relay information back and forth in real time. It is often used as a social networking tool, but many companies also use instant messaging as part of their daily business routine. Here, we explore how instant messaging can benefit your business.

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Blog

In the ever changing world of search engine optimization (SEO), it’s hard to define exactly what Google considers best practice.  There is no magical formula, so it’s important to focus on what we do know. Content marketing/blogging is an essential part of helping any website to rank higher. Blogging can help in many different ways.  Here we look at how having a blog and keeping it up to date can affect search engine rankings.
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Blog

If you think about a brick-and-mortar high street there are a variety of different shops all in the same place, making it easy for customers to browse the aisles of many different stores at their leisure.

The internet is the modern day digital high street, and your website is your storefront. Having a website today is as important as having a shop or a phone number, in fact, your customers expect you to have one and it needs to look good on a mobile device too. Research suggests that a staggering 1.98 million SMEs do not even have a website, so if you do have one, you already have a competitive advantage over almost 2 million SMEs! But, there’s work to be done to make your website worth the investment.

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Blog

Why is Search Engine Optimisation (SEO) important?

For both large and small businesses, SEO is as important as ever in today’s competitive market. Each day search engines serve millions of users looking for answers to their questions or for solutions to their problems. So if you have a website, online shop, blog or podcast, SEO can help your business grow.

What is SEO?

SEO is a set of rules that, if followed correctly will optimise your website or blog to improve search engine rankings. SEO techniques can also improve website readability, usability and navigation.

Why is SEO essential?

  • People are more likely to click on one of the top 5 suggestions in the results pages.  Good SEO will allow you to take advantage of this and gain visitors to your website.
  • As well as great page results, good SEO practices improve the user experience and usability of a website.
  • Users tend to trust the websites in the top 5 positions more than others, so higher rankings will increase the website’s trustworthiness.
  • SEO is important for the smooth running of a big website. It can act as a content checklist to make sure the website is written consistently.
  • Put yourself ahead of the competition with an optimised website that is more likely to have more visitors and generate sales.

SEO Strategy

SEO gives surprisingly effective results in a short period of time if done right. Often, SEO strategy is used to generate traffic to websites but there are also other applications of SEO like branding, marketing and website influence. SEO has proven to be an effective tool in achieving a number of important marketing objectives.

Developing a good SEO strategy takes targeted competitive insight and thorough planning. Realistic objectives and goals for what you hope to achieve from SEO work on your website will help you to stay on track and on budget for what your business needs.

You don’t have to stick to just one objective, set as many as you like. For example, you may want to increase visits to your blog or generate more leads via online contact forms. Whatever you want to achieve, once your objectives are established and you’ve implemented your SEO strategy it’s crucial to monitor results. Remember, SEO is a marketing function and it needs to be treated like one.


If you have any questions or would like to chat about your SEO strategy, please get in touch.

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