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For many companies, Social Media is a huge part of their digital marketing strategy and so it should be.  Popular social media sites such as Facebook, Twitter, Instagram and Snapchat have become marketing giants in their own right and if used correctly, can add value to your business. So when you’re thinking about how to include social media in your digital marketing strategy, follow our simple social media guidance – do’s and don’ts.Do InteractOnce you have decided on the platforms that are right for your business, use them to interactSEE DETAILS

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Advertising on Facebook – is it just money down the drain? Only if you’re not doing it right!So many businesses invest money week after week into advertising on Facebook that just don’t work. When they don’t see the results they want, they might either give up completely or pump even more money into ineffective campaigns; we can’t decide which is worse.The best option is to invest your money in Facebook Ads that actually inspire action. This can be easier said than done unless you take the time to understand howSEE DETAILS

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We’ve come across too many companies that have tried to “do SEO” by stuffing their website full of keywords and adding their URL to every directory they can find. What’s worse is that some companies have even paid for someone else to do this for them. If you need SEO help, you’ve come to the right place.It’s true that utilising keywords and building quality inbound links does help with SEO but there’s far more to it than just these two things. Technical Issues You need to start with your website itself.SEE DETAILS

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Producing engaging digital content can potentially attract new clients and heighten a company’s credibility. But how can you format your online content so it will maximise the amount of people that read and share it? In other words, how can you make your digital content go viral?To produce a format for digital content to go viral, it is essential to understand the reasons why people share content in the first place.Research conducted by The New York Times found that some of the principle reasons for sharing content were primarily forSEE DETAILS

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Is Podcasting the new blogging? Blogging has long been established as being an integral part of most businesses’ digital marketing strategy. However, despite being around since the start of the millennium, podcasting’s popularity is on the rise and many organisations are now accepting that podcasting is becoming the new blogging.Naturally, the popularity of blogging means that it is set to remain at the forefront of any digital marketing strategy. However, businesses worldwide are putting extra resources into developing their podcast to attract extra business opportunities.Writing for New York Magazine –SEE DETAILS </sp...

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