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In the ever changing world of search engine optimization (SEO), it’s hard to define exactly what Google considers best practice.  There is no magical formula, so it’s important to focus on what we do know. Content marketing/blogging is an essential part of helping any website to rank higher. Blogging can help in many different ways.  Here we look at how having a blog and keeping it up to date can affect search engine rankings. Word associationGoogle knows what’s on your website from automated bots that are sent to crawl your website.SEE DETAILS

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If you think about a brick-and-mortar high street there are a variety of different shops all in the same place, making it easy for customers to browse the aisles of many different stores at their leisure. The internet is the modern day digital high street, and your website is your storefront. Having a website today is as important as having a shop or a phone number, in fact, your customers expect you to have one and it needs to look good on a mobile device too. Research suggests that aSEE DETAILS

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Why is Search Engine Optimisation (SEO) important?For both large and small businesses, SEO is as important as ever in today’s competitive market. Each day search engines serve millions of users looking for answers to their questions or for solutions to their problems. So if you have a website, online shop, blog or podcast, SEO can help your business grow.What is SEO?SEO is a set of rules that, if followed correctly will optimise your website or blog to improve search engine rankings. SEO techniques can also improve website readability, usability and navigation.SEE DETAILS

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For many companies, Social Media is a huge part of their digital marketing strategy and so it should be.  Popular social media sites such as Facebook, Twitter, Instagram and Snapchat have become marketing giants in their own right and if used correctly, can add value to your business. So when you’re thinking about how to include social media in your digital marketing strategy, follow our simple social media guidance – do’s and don’ts.Do InteractOnce you have decided on the platforms that are right for your business, use them to interactSEE DETAILS

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Advertising on Facebook – is it just money down the drain? Only if you’re not doing it right!So many businesses invest money week after week into advertising on Facebook that just don’t work. When they don’t see the results they want, they might either give up completely or pump even more money into ineffective campaigns; we can’t decide which is worse.The best option is to invest your money in Facebook Ads that actually inspire action. This can be easier said than done unless you take the time to understand howSEE DETAILS

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