Marketing is an ever-evolving profession because people and technology are always changing. It’s important to keep up to date with new changes and ways of thinking and change marketing strategy accordingly. We want to know: in a modern digital world, are traditional marketing methods still relevant? Traditional marketingSo what exactly is traditional marketing? Traditional marketing methods have been around for many years. Print, television, radio advertising and direct mail are all classed as traditional marketing methods that have provided business with brilliant results over the years. Traditional marketing methods areSEE DETAILS <span class="more-link-image"...
The use of instant messaging for marketing purposes is becoming more common for brands. The messaging strategy is popular because it allows people to use internet chat conversations to relay information back and forth in real time. It is often used as a social networking tool, but many companies also use instant messaging as part of their daily business routine. Here, we explore how instant messaging can benefit your business.Customer serviceCustomers are looking for quick answers and instant messaging can provide them with just that, because it is a real-timeSEE DETAILS </a...
As 2017 is coming to an end many of us are looking to 2018 and wondering what the future holds for ourselves and our businesses. The end of the year is a good time to reflect on your business’s progress over the past year and plan how you want your business to develop.Whether you want increased success in the coming year or the chance to enjoy the success you’ve achieved more. These top 10 business new year’s resolutions are designed to help you achieve both – strike a better work-lifeSEE DETAILS
You may have a great social media strategy for your brand and while this is important, is there more you can be doing to generate great results online? According to Buffer’s social media survey 83% of marketers said they would create more video content if they had the time, and 30% said they plan to spend more time on video content. It’s not surprising that marketers want to spend more time creating video content when videos receive 135% more organic reach than posting a photo on Facebook. Buffer also states thatSEE DETAILS
In the ever changing world of search engine optimization (SEO), it’s hard to define exactly what Google considers best practice. There is no magical formula, so it’s important to focus on what we do know. Content marketing/blogging is an essential part of helping any website to rank higher. Blogging can help in many different ways. Here we look at how having a blog and keeping it up to date can affect search engine rankings. Word associationGoogle knows what’s on your website from automated bots that are sent to crawl your website.SEE DETAILS
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