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Advertising on Facebook – is it just money down the drain? Only if you’re not doing it right!

So many businesses invest money week after week into advertising on Facebook that just don’t work. When they don’t see the results they want, they might either give up completely or pump even more money into ineffective campaigns; we can’t decide which is worse.

The best option is to invest your money in Facebook Ads that actually inspire action. This can be easier said than done unless you take the time to understand how to create an effective advertising campaign.

Fortunately, our expert team understand exactly how to do it and we’re happy to share some of our top tips. However, if you’d prefer to focus on the part of your business you enjoy then why not leave your social media management to us?

Where to start

The first thing to do is decide what you want to achieve from advertising on Facebook. Do you want to raise brand awareness, build a following, drive traffic to your site, generate enquiries or sell directly from your Facebook page? If you don’t have an objective for each ad then how will you know if your ad has been successful?

Target audience

You need to identify your target audience. Who do you want to attract? Who is your ideal customer? The more specific you can be the easier it is to target your ad. Facebook allows you to be very selective as to who sees your ad so it’s worth spending time thinking about who you want to reach.

Keywords and hashtags

We cannot stress enough the importance of researching keywords for any SEO, PPC or online advertising campaign. Just picking a keyword that you think is good is not effective. Is that keyword actually something people are searching and how high is the competition? The same applies to hashtags. There is no point using a hashtag that nobody is searching as it’s a wasted opportunity. Thorough research will improve the success of your ads.

The copy

What you write is important. Your copy should grab a reader’s attention, keep their interest and inspire them to take action. Strong headlines, emotive words and persuasive language will get you more clicks. Don’t ruin your ad with dull, boring copy.

Images and video

Facebook Ads that use images and videos get far more clicks than those without. There has been a lot of research into which formats work best for different campaign objectives; Facebook themselves have even conducted their own tests. It’s important to choose the format best suited to your goal.

Call to action

Deciding what action you want the audience to take is one thing but getting them to take it is quite another. Making sure you have an effective call to action is one of the most important aspects of any ad. Developing an effective sales funnel is vital.

Understanding analytics

If you set a target then you need a way of measuring the result. Being able to interpret data is the best way to understand what works and what doesn’t. Getting lots of Facebook likes but no clicks through to your website is not a good result if your objective is more traffic. Obtaining hundreds of video views but not generating one enquiry is pointless if your goal is getting more leads.

Persistence

You won’t get results instantly. It takes time to build trust with your customers. Sometimes a Facebook user will engage with your brand a number of times before they convert into a customer. This is why it is important to build long term strategies with effective sales funnels. Measuring results and revising your ad campaigns is all part of the process.

Work with an expert

Facebook has over two billion users worldwide so it should not be ignored. Advertising on Facebook is an excellent tool but only when it is done right. Don’t waste your money on ineffective ad campaigns. Work with experts who understand how to create ads that get effective results.

At Effective Internet, we understand how to get the most from your investment. We specialise in SEO, AdWords and social media management. We research thoroughly, build a strategy and create effective Facebook ads. Our objective is to get you results that mean money; leads, enquiries, sales.

LikeIf you’d like to find out more about how we can help you get the results you want, contact us today.

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We’ve come across too many companies that have tried to “do SEO” by stuffing their website full of keywords and adding their URL to every directory they can find. What’s worse is that some companies have even paid for someone else to do this for them. If you need SEO help, you’ve come to the right place.

It’s true that utilising keywords and building quality inbound links does help with SEO but there’s far more to it than just these two things. 

Technical Issues

You need to start with your website itself. The technology may be limiting. You may have software that is preventing a Googlebot from crawling your site which will result in pages not being indexed correctly. Pages that are not optimised for mobile will also have problems getting ranked as Google favours mobile-friendly sites.

Meta Data, Rich Snippets, Schema Markup & Structured Data

Your ability to make changes will depend on how your website has been built. Most new websites give you the ability to edit your Meta data but if you don’t understand how to optimise these things then it’s better to leave it to an expert.

Internal Links

Linking your pages with anchor text helps Google with indexing your site but it is also good for readers. It makes your site easier to navigate and directs them to the information they want. The longer visitors spend on your site the better it is for SEO.

Unique Content

Original content such as blog posts, videos, podcasts and images all help with SEO. Google likes sites that regularly add new content as it shows they are active as well as relevant. New content also brings visitors back to your site. It’s great for sharing so it improves your social media presence and it can help you earn backlinks from other sites naturally.

Google Products

Getting listed on Google Maps and signing up to Google my Business improves local SEO. Google+ is effective as you can you get clients to leave reviews. Paid products such as Google AdWords and Google AdSense are also very useful if used correctly.

Analytics

Understanding Google Analytics is important. Where is your traffic coming from? How long are people staying on your site? Which pages have the highest bounce rate? Being able to interpret this data can help you focus your SEO efforts more effectively.

Landing Pages

Creating quality landing pages and optimising them for specific search terms will help you get found for specific services. They are a very effective tool for improving SEO but they need to be correctly optimised.  

Reviews

Google likes sites where customers can leave reviews. Reviews are unique content and are useful for visitors. Anyone leaving a review will probably be using similar language to those searching for your site so they can also be good for containing long-tailed keywords.

Back to keywords and backlinks

Keywords and backlinks are important for SEO but using them wrong can be detrimental. Google doesn’t take kindly to people trying to cheat the system. Keywords should be used carefully and backlinks should be from quality sites.

Keywords

Keyword stuffing is counterproductive. Google is very clever and can tell straight away what you’re trying to do. Aside from this, copy stuffed full of keywords sounds unnatural and will put readers off. Losing the reader means losing the sale.

You should research keywords thoroughly and use them throughout your copy, image tags, title tags, Meta descriptions and landing pages. That doesn’t mean sticking your keywords in every place you can; it means using them effectively. SEO experts know how to do this the right way.

Backlinks

Backlinks from porn sites, spam sites, link farms and questionable directories are damaging. Google does not reward sites that build links in this way and in many cases, they penalise sites that do.

Having great content on your site can help you earn quality backlinks naturally. Guest blogging can help too if done right. There are other ways to do link building effectively but it involves research and patience. Unless you have time to dedicate to this you should really leave it to an SEO expert.

Why work with an SEO company

Google constantly changes algorithms, policies and software. There are always advancements in technology, SEO developments and changes in the way websites work. Keeping up to date with SEO news and then utilising that knowledge is a full-time job.

Outsourcing SEO help to a reputable company like Effective Internet can save you time and make you money. We understand how to bring the right visitors to your site and how to convert them.

We appreciate that many businesses are cautious when it comes to spending money on SEO. If you work with us, we use plain English to explain exactly what we are doing. Plus, we measure success in terms that are easy to understand; increased leads, increased enquiries and increased sales. You’ll be able to see the results for yourself.

If you’d like an SEO strategy that actually gets results then arrange a no-obligation discussion with one of our experts. We only work with one client per industry so you’ll never experience a conflict of interest. If you want your website to work for you, then work with us. Contact us now to find out more.

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